Wednesday, 4 March 2015

Tight budget? Create a marketing strategy for free

In our Visioning workshops for small businesses, it is frequently clear that there is little if any budget for marketing. One thing they can do, points out Vanessa Merit Nornberg, is to develop a narrative that becomes a cost-free marketing strategy.

Vanessa suggests three overlapping options:
  1. Tell your company story
  2. Tell your product story
  3. Tell your personal story