Thursday, 26 March 2015

Make it in the West Midlands – meet the manufacturers and grow your design potential

We are delighted to announce that Interiors & Lifestyle Futures is hosting an event for our community of companies on Thursday 30 April 2015. 

‘Make it in the West Midlands’ will provide an excellent opportunity for design-led businesses and design professionals to research alternative methods of manufacture and use of materials and explore design possibilities of the processes available to them.

Register now for free through Eventbrite.

Exhibitors to date include 17 local manufacturers and service providers -  detailed below -  ranging from lasers cutters to digital printing and plastic moulding to electroforming. To name but a few. 

They will be joined by keynote speakers Sheridan Chaffey, Director, New Channel Developments Ltd and Patricia van den Akker Director, an online business school for designers and makers.

Patricia van den Akker and Sheridan Caffey

Sheridan is a founder member of the Institute of Digital and Direct Marketing, a former marketing director for Kays Catalogue in Worcester and these days enjoys helping SMEs sell more. He will outline case studies of how companies have placed products into major high street retail, covering some of the nine sales channels they use.

Patricia is passionate that creatives create businesses they are proud of, exploring their unique talents, creating products and experiences with real impact, and making money too. She is a regular speaker at events, workshops and webinars across the UK, and has written 100s of blog posts on wide range of creative business topics. At our event Patricia will explore the topic of identifying and selling more to dream clients.  

Speakers' schedule
9.30-9.45: Sheridan Chaffey
11.00-11.30: Patricia ven den Akker
12.30-12.45 Sheridan Chaffey

‘Make it in the West Midlands’ will run from 8.30am to 2.00pm at the Birmingham City University’s Parkside Building in the city centre on Thursday 30 April 2015. 

Exhibiting manufacturers

3D Creation Lab is a 3D printing bureau with ten x 3D printers, five different technologies, scanning facilities, 2D & 3D CAD,  file fixing and project management. Website

3D Creation Lab

A Wardle & Co (casters) Ltd manufactures caster of precious and base metal items, including jewellery, silverware, brassware and hardware. ( Raw casting through to finished item if required). Website

Blacktapesociety is a mutual group dedicated to the support development and distribution of creative media throughout the West Midlands.  As well as offering a laser cutter and photographic studio hire, Black Tape provides dedicated investment into the creative sector, through the provision of grant funding, training and workshops, mentoring, incubator space ('studios') and one to one support including advertising and networking. Website

CMA Moldform Limited produces high quality scale models in resin & rubber & metal; Rapid Prototypes & limited volume production of resin & rubber parts for numerous industries. Bespoke artwork for artists, sculptors, interior designers, architects, films, advertising and exhibition events on a worldwide basis. Website

Coleshill Design is part of the Coleshill Plastics Ltd Group, which celebrated 40 years in the plastics industry in 2014.  Their design arm designs, manufactures and supplies independent, national and international retailers with British made high, quality, decorative home wares.  The company also supports and works with many designers and artists enabling them to have their own designs moulded on to Coleshill's products, helping them to expand their brand into the home wares market easily and quickly.  Website

Etch Components provides photo etching for a wide variety of businesses from the car manufacturing industry to the jewellery trade and model engineering.  They work with brass, silver, stainless steel, aluminium & bronze. Website

The English Leather Company is a leather finisher and supplier specialising in the production of traditional English bridle leather. It supplies numerous leather goods manufacturers whose products are sold worldwide. It ensures that quality and ethical standards are met when production is carried out, selecting only producers it already works with in order that these standards are achieved. Website

Glass Monkey's Robert Garner makes decorative pieces of glass for domestic and commercial customers.He also makes furniture with glass in it and services include a broad array of frosted and etched glass, sandblast engraving, domestic and commercial contemporary or traditional designs, acid etched glass, deep sculptured glass bespoke kitchen and bathroom splashbacks, etc. Website

GM Glass

Metalier Coatings is part of Granlyn specialist coating. It supplies and creates specialist finishes, redefining the way  businesses work with metal giving them the ability to mix metals and create their own unique Metalier alloys, finishes and effects. Website

Rudd Macnamara prints and forms plastics and metals. nameplates, badges made out of Aluminium, brass and stainless steel, printed anodised and chemically etched, also vac formed plastic panels for point of sales display, which are often illuminated. Website

The Silk Bureau Ltd is the UK’s leading digital textile printing company producing 5* printing for high end fashion, International retail, New York, Paris, Milan fashion week and more. Website

The Silk Bureau
Sitting Firm Chairmakers specialise in modern and traditional Windsor chairs with over 300 designs in their range. They have an international reputation for the quality and services they provide in their purpose-built Midlands factory. The company stresses that creative collaborations are essential to their strategic aims. Website

Tektura Ltd is the market leader in manufacturing and supplying commercial wallcoverings and digital printing for architects, interior designers and end users in the specificiation industry It works closely with  specifiers on updating new designs, assisting on budgets and ensuring stock is available when required. Website

Textiles by St Anne’s manufactures soft furnishings for the domestic and contracts market. It also provides a bespoke product development service for new businesses working on product ranges including cushion, wash bags, pencil cases, purses and aprons. Significantly, it undertakes small runs for start-up companies. Textiles by St Anne's is part of BITA Pathways, Birmingham’s leading mental health charity. Website

Tiled Space uses its own patent technology to print images into the surface of glazed products such as ceramic and porcelain tiles, glass and enamel. Images are fired at high temperature fusing the image into the structure of the glass particles.  Sister company, specialises in sourcing ware for customers and printing designs on to mugs, cups, saucers, plates, and tiles with all work hand decorated by skilled professionals. Website

Register now for free through Eventbrite.

Follow @adrianilfutures 

Wednesday, 4 March 2015

Tight budget? Create a marketing strategy for free

In our Visioning workshops for small businesses, it is frequently clear that there is little if any budget for marketing. One thing they can do, points out Vanessa Merit Nornberg, is to develop a narrative that becomes a cost-free marketing strategy.

Vanessa suggests three overlapping options:
  1. Tell your company story
  2. Tell your product story
  3. Tell your personal story