Wednesday, 25 February 2015

Student design competition - deadline 3 April 2015

As part of the Affiliation of Rotomoulding Organisations (ARMO), the British Plastics Federation (BFP) is launching a competition open to all UK and International design students.  There are financial prizes for each winner and a six month work placement for the overall winner.

"The Challenge
Rotational moulding is a production process that offers extensive creative possibilities to designers in terms of shape, strength, size and functionality. To find out more about the rotational moulding process click here.

The design challenge is to create a product that demonstrates an appreciation of the many advantages of this moulding process within one of the following categories
  •   Our green environment
  •   Illumination
  •   At leisure
A representative of the BPF Rotational Moulding Group would be happy to give students a presentation on the roto moulding design competition if required. Course leaders should contact Paul Baxter on for more information."

"Entry Submissions
  •    Maximum 4 x 2d/3d illustrations/sketches/renderings from a minimum of three perspectives.
  •    A4 Product poster
  •    A brief essay (max 300 words) on your design highlighting features and USPs
Entry Deadlines
  •    All entries for the competition must be received by the BPF by 17.00 GMT on the 3rd April 2015
  •    The winning entries for all categories will be announced on the 22nd May 2015"

To read more about this including details of criteria, prizes and sponsors plus link to submit entries please see : ARMO/British Plastics Federation

For more on the BFP including typical materials and products used please see here

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Wednesday, 18 February 2015

How To Create A Brand

It is from a couple of years ago but this article by Marjo Johne in Canada's The Globe and Mail has some excellent points to make about brand creation. It includes Axle Davids, of Distility Branding in Toronto, sharing his thoughts. 
"The classic misconception is that branding is just about a logo or a name.” To do it right, he advises, start with these questions:
"Who is your target audience? Before you say “everybody” – which many businesses do out of fear they might limit themselves – think hard about who your most important customer is. That’s your primary audience, Mr. Davids says. Then identify your secondary and tertiary audiences.
What’s the competition doing? How are they addressing your target audience? This is easier to determine if you’re in a mature market with one or two well-entrenched competitors.
What’s your brand position? What sets you apart in your market? If you can’t answer this, then you’re losing on a critical concept of branding: how to differentiate yourself.
What’s your brand promise? Determine what you’re passionate about, fuse that with the needs of your target audience and you get your brand promise – the benefit that you promise to deliver.
What’s your brand personality? In what style will you deliver your brand promise? Will you be dependable but surprisingly fun? Will you be the hero, with better-than-the-rest deals that don’t compromise on quality?"
For the full article and links to other items on start-ups, entrepreneurship and blogging please see here.

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Wednesday, 11 February 2015

Cofi Coo's Alina gets triple entrepreneur nominations

Interiors & Lifestyle Futures is delighted to learn that one of the stars of our 2012 Venture programme has been nominated for three business awards. 

Alina Masood, co-owner of Cofi-Coo with her sister Ammara, is a nominated finalist in three categories of Birmingham City Council's Business Catalyst Awards 2015:  Entrepreneur of the Year, Female Entrepreneur of the Year and Innovation Award for Business. The awards are aimed at the City's leading businesses and most promising start-ups.

Alina and Ammara took part in our second phase of the Venture programme in 2011-12, establishing children's soft furnishings brand - Cofi Coo, which had early trading success in the Birmingham Made Me shop in the Mailbox. 

The awards will be held at Hotel La Tour later in February and tickets will be available on Eventbrite.

We are keeping our fingers crossed for Alina and Cofi Coo. Find them at and follow them on twitter; @CofiCoo

Alina Masood
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