Tuesday, 15 May 2012

Workshop - brush up on your trends prediction

Interiors & Lifestyle Futures is hosting another of its popular trends workshops on 29 May. Please note start time 9.30am, not 11.00am as previously advised.

The workshop has been devised specially for interiors and lifestyle companies and will be delivered by trends expert, Kate Thorley. It is free for registered ILFutures' companies but places are limited so you’ll need to book via info@ilfutures.co.uk by 21 May 2012

What do your customers want and need?

The aim is to help you:
  • identify the trends that are important to you and your business
  • find opportunities for your product development.
  • provide you with methods for tracking trends
  • separate long-term trends from short-term fads

The workshop will include techniques for exploring your customers’ profiles and enable you to answer questions such as: Who are they? What are their needs and desires? Where do they shop? What do they buy?

As well as an increased knowledge of trends you should leave the session with the confidence to support your future product development and understand your customers better

Date and time: 29 May 2012 9.30am to 4pm (refreshments and lunch included) 
Venue: British Jewellers’ Association, 10 Vyse Street, Birmingham B18 6LT

Here's what some delegates at our last Trends workshop had to say:

"To be in business without all the tools to know your customer and market, limits your ability to forge ahead in front of your competitors to new markets" Peter Wright from Strata Orangeries and Conservatories

"Excellent day, a fantastic thought evoking presentation. I've taken away a lot today" Rosie McLaughlin & Wendy Gao from F&L UK Ltd

"Intelligent and thought provoking - it will certainly help me with planning future directions" Russ Bedson from Direct Salon Suppliers Ltd

"Interesting, fun and informative – a great day!" Hannah Bates from Hannah Jewellery Designs