Wednesday, 2 May 2012

ILF trip to Milan furniture fair, 16 – 19 April 2012

Post by Christine Foss
Interiors & Lifestyle Futures took a delegation of companies to the Milan furniture fair last 
month.

At the Salone fair

A recent research trip to Milan Design Week with a group of seven ILF companies went smoothly and exceeded expectations. The visit included a day at the vast Fiera Rho complex, home to the famous Salone furniture fair and showed little sign of austerity with a plethora of high-end design on offer.

This was followed by a call in on MOST, the conception of Tom Dixon at the Museum of Science and Technology and organised by Designers Block. Graham Powell, leader on Birmingham City University’s MA product design course had an international debut with Obsessionistas – a display of products by people obsessed with collecting.


Tom Dixon lighting
Graham Powell at MOST


The remaining time was spent around the various design districts: Tortona, Lambrate and Brera. This included a mass of design installations and exhibits in warehouses, shops and churches. A mix of emerging and existing designers and brands presented their latest concepts to enthusiastic crowds. Collaboration was high on agenda, exploring materials and technology to stimulate the senses.

Chair at one of the design districts
Established and Sons at Tortona

What our companies got out of the trip:
  •         Companies arranged meetings with suppliers
  •         Great chance to check out the competitions
  •         Trends analysis
  •       Discussing ideas and concepts within the group
  •       Focussed networking opportunity

“The trip to view the wide range of offerings relevant to the design and lifestyle markets has been invaluable in future strategic decision making.” Graham Powell, Obsessionistas

“A fantastic opportunity which has inspired new product development and improved connections within the design industry.” Peter Wardleworth, Glassdomain

“A massive thanks, I had an amazing time and it [the trip] will make a big difference to our company.” Mel Spencer, Spencer Swinden