After lunch, Zoe presented her interpretation of the direction for trends in the coming year. Her key message, throughout, was that the British consumer is much more inward-looking than in 2010. This indicates there is less of an interest in the global market place and a greater purchasing commitment to sourcing local. The whole country is of a similar mindset after the economic crash, focussing on craftsmanship and provenance over price. She set out four trends in which the reoccurring theme of skill, craftsmanship and keeping the money in Britain to aid recovery from the recession was featured.
Feedback from some participants on the day
"To be in business without all the tools to know your customer and market, limits your ability to forge ahead in front of your competitors to new markets" Peter Wright from Strata Orangeries and Conservatories
"Excellent day, a fantastic thought evoking presentation. I've taken away a lot today" Rosie McLaughlin & Wendy Gao from F&L UK Ltd
"Intelligent and thought provoking - it will certainly help me with planning future directions" Russ Bedson from Direct Salon Suppliers Ltd
"Interesting, fun and informative – a great day!" Hannah Bates from Hannah Jewellery Designs