Thursday, 3 March 2011

Learn all about Trends prediction

Post Gay Penfold
West Midland-based creative team Kate Thorley and Zoe Phillips of Nest Creates are running a trends workshop on 24 March 2011. The workshop is offered as a full day or presentation-only event. Bookings for the whole day are limited to 20 places on a first come first served basis while the afternoon-only presentation session is open to a further 23 bookings.

Full day
Kate and Zoe will take you on a journey through trend mapping and consumer behaviour. Through this workshop they will demonstrate the value of trend prediction. You will learn, through an interactive seminar, how to raise your awareness of trends, how to identify and map them and how to apply this information to your customers’ needs and that of your business. This will be followed by the afternoon trends presentation described below.

Registration is at 9.00am, lunch and mid-morning refreshments will be provided and the workshop will conclude at 3.00pm.
To book all day please go to:

Afternoon-only trends presentation
Kate Thorley and Zoe Phillips will present their interpretation of the trends for 2012 based on their design research and provide guidance in how to undertake this research for yourself in the future. Their presentation will be of interest to a wide range of companies, designers and designer makers who wish to gain an overview of upcoming trends, which will inform both current and future product development and enable the application of trend spotting tips within their businesses for the future.

The presentation starts at 2.00pm and will conclude at 3.00pm.

To register for the afternoon presentation only please email:

Venue: the Diamond Suite at the British Jewellers Association, Federation House, 10 Vyse Street, Birmingham B18 6LT