Friday, 4 February 2011

Trends theme makes for a winning collaboration at Interiors Show

As an update to our earlier post about the 2011 Interiors Show: West Midlands contract furniture company, mrf Ltd’s collaboration with third year students from Birmingham City University won Global Color Mix’s award for Curve as the best interpreted trend. mrf’s S200 lotus chair was upholstered using an in-house digital print process based on an original textile design created by Rebecca Church while Morven Hauser created the wall covering included on the Curve stand. Both are Textile Design students at Birmingham Institute of Art & Design (BIAD).

Curve trend: L-R Anaisa Monteiro, Linda Sam, Jillian Hurst, Morven Hauser with mrf’s chair

Global Color Mix also praised BIAD student Zoe Walker for her outstanding work on the Fable trend in partnership with another West Midlands company, Glass Domain. Her embroidered textile was digitally printed on to vinyl. Zoe was awarded a year’s subscription to Global Color Mix magazine. Carolina Calzada, Marketing Director, Global Color Mix – Research presented the Curve and Fable awards.

The Tektura award for ‘Design and Innovation for Wallcoverings’ –as voted for by visitors to the Trends Stand, on the first two days of the Interiors Show, went to Holly Kneller. Her Botanic trend wallcovering was included on the Hille Educational Seating section of the stand. Angela Paterson, Marketing Director, Tektura PLC presented Holly with vouchers and announced that her work will be promoted via Tektura’s website and newsletters throughout the year.

Afrika, the fourth trend included, was demonstrated using a Windsor chair from West Midlands company, Sitting Firm.

Professor Chris O’Neil, Executive Dean BIAD, introducing the awards said: “This stand is a triumph of the collaborative efforts of over 30 BIAD students, several academic and support staff with four forward-thinking interiors companies and our sponsors.

“In a challenging economic environment, innovation is key. And, for innovation to thrive, new ideas, skilled staff and the application of new technology are all important. Here at BIAD, Birmingham City University, we are committed to supporting all such areas when collaborating with organisations.

“Trends is just one of many projects that reaches out to industry to stimulate new thinking and to provide students with practical real life industry experience.

“We are always interested in further collaborations and look forward to working with companies and organisations, students and practitioners to ensure that we all move forward with some profitable and interesting results.”

Professor Chris O’Neil centre with BIAD textile students