Friday, 11 February 2011

Innovating through Intellectual Property - Putting your assets to work

Post Adrian Burns
Interiors & Lifestyle Futures companies should be very interested in this IP workshop on Thursday 24 February. It will provide a practical review of what Intellectual Property is (and isn’t), why you need to incorporate the management of your key knowledge assets within your overall planning for innovation, and how to set about exploiting your rights most effectively in a changing world.

IP and Innovation
Gathering IP isn’t an end in itself. Protecting IP is only of value if it is carefully aligned within your overall strategic approach to innovation and business growth. This session will explore:
• Knowledge, competitive advantage and innovation – why is IP important?
• Where does IP sit within the process of innovation?
• Identifying your key knowledge assets
• Strategic choices - protection, secrecy, time to market etc.

What is IP?
This will review the key features of the major categories of formal IP: Patents, Trademarks, Copyright, and Designs.
• What do they protect?
• What do they allow?
• For how long?
• What must I do?
• What mustn’t I do?
• What help is available?

Commercialising your Knowledge
Whether formally protected or informally managed, your unique know-how is a core asset of your business, but its value is only realised when you exercise it in a commercial transaction or venture. This session will look at some of the main ways IP can be put to work on your behalf and at how new thinking around Open Innovation is changing the way that businesses are expanding their knowledge base, accelerating their development of new products and services, and expanding their routes to market.
• Routes to commercialise IP – practice, licensing, selling, joint ventures, etc.
• Knowledge protection and knowledge leakage
• Open Innovation – a new paradigm and new possibilities

When: 9:00am - 1:00pm Thursday 24 February
Where: The Drum, 144 Potters Lane, Aston Birmingham, B6 4UU

Places are going quickly– so they will be allocated on a first come, first served basis. If you’d like to know more please call 0121 200 0910 or email

Innovating through Intellectual Property is a workshop from the Stimulating Innovation Programme, which is designed to provide innovation support to eligible businesses within Birmingham. Expert coaching is also available for eligible innovative Birmingham businesses with high growth potential to facilitate the development and commercialisation of new products.